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Case Studies
Clarke Global Logistics Helps Grill’d Launch Its First International Restaurant in Bali
February 3, 2020
5 min
Services: International Trade Consulting, Customs Brokerage, Air Freight, Temperature-Controlled Freight
Industry: Food & Beverage / Retail (Quick Service Restaurant)
Client: Grill’d Healthy Burgers
Location: Bali, Indonesia
Date: Project completed December 2019
Overview: Establishing a Global Footprint in a Complex Market
Grill’d Healthy Burgers sought to expand its operations into the competitive and highly regulated Bali, Indonesia market to serve the large Australian and foreign national demographic. This ambitious move required more than just standard freight; it demanded an expert partner capable of navigating Indonesia’s stringent food import compliance and securing product-specific licenses for their proprietary ingredients. Clarke Global Logistics (CGL), led by Director Martin Moyano, stepped in to provide an end-to-end, inception-to-delivery solution, effectively acting as Grill’d’s outsourced international trade compliance department.
Challenge: Overcoming Regulatory Hurdles and a Strict Deadline
The core challenge was two-fold:
- Strict Indonesian Import Compliance: Importing key ingredients (buns, plant-based patties, potatoes) required registering each product and securing licenses from relevant Indonesian agencies, notably the food regulator BPOM. This process is known for being complex, meticulous, and time-consuming.
- Looming Deadline & Mandatory Changes: The restaurant was scheduled to open on December 19, 2019. Just before the deadline, it became mandatory (from December 17, 2019) that all products imported into Indonesia must be Halal certified, adding a critical and urgent compliance task to the scope.
Clarke Global’s Approach
Clarke Global Logistics Director Martin Moyano led the project, providing an advisory and hands-on support model that extended far beyond traditional freight forwarding.
1. Licensing & Compliance Setup
- Researched Indonesian compliance requirements
- Facilitated the required business and import licences
- Registered key ingredients including buns, potatoes, sweet potatoes, and plant-based patties
2. Product Registration & Documentation
Worked with Grill’d suppliers to compile the extensive documentation required, including:
- Detailed product specifications
- Ingredient lists
- Photos of inner and outer packaging
- Food safety certifications
Translated eight formal product letters into Indonesian for BPOM, covering:
- Importer identity
- Product acceptance
- Acknowledgement of destination facility
3. Regulatory Adjustments
Clarke Global managed several regulatory hurdles, including:
- Adapting bun packaging from 9kg to 10kg to comply with “not for retail” rules
- Securing and validating Halal certificates for all products
- Ensuring all items met Indonesia’s updated food regulations
4. Temperature-Controlled Logistics
Coordinated the airfreight shipment of 8 tonnes of frozen and chilled goods just days before the opening, carefully planned to withstand Bali’s ~35°C climate.
Results: On-Time Opening and Successful 8-Tonne Shipment
The project was completed successfully just two days before the restaurant’s opening deadline, validating the effectiveness of CGL’s hands-on, expert approach.
- Delivery Success: 8 tonnes of frozen and chilled goods were successfully shipped by air to the hot climate of Bali, arriving safely and on time.
- Business Impact: The first Grill’d Healthy Burgers restaurant in Bali opened and began trading successfully on schedule, a direct testament to the streamlined customs and compliance process managed by CGL.
- New Service Validation: This case study validates Clarke Global Logistics’ capability to offer International Trade Auditing and Advisory as a core service, enabling clients to enter complex new markets with confidence.
Client Feedback
“Martin took on the heavy lifting of local registrations and ingredient specifications in a challenging and complex market. We outsourced the documentation and customs preparation to him. That the restaurant is open and trading is testament that it all went well.”
— Chris Georgiou, General Manager Supply, Grill’d
Takeaway: From Freight Forwarder to Global Market Enabler
The Grill’d project redefined the service offering for Clarke Global Logistics. By focusing on international trade advice and business auditing from the initial concept phase through to final delivery, CGL has cemented its role as a strategic partner for global expansion.
This success positions CGL favorably for future international projects, including a potential second Grill’d restaurant in Bali and plans for entry into other global cities, showcasing a proven model for managing complex food and beverage imports and regulatory compliance in challenging Asian markets.
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What our Clients Say
Our high-quality, personalised service delivers consistent
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“Carlos Altuna”
"Excellent service and communication. Martin and his team know how to smoothly handle Amazon FBA deliveries in Australia. Besides, their advice regarding imports regulations and international logistics is really helpful".
“Connie”
“The Quang have been doing business with Clarke Global for more than 20 years, the staff is always helpful and complete the job on time.
We appreciated their great job to have our shipment cleared smoothly.”
“Fatima Babaei”
“Just wanted to let you know we have so much respect and appreciation for you, Assunta and Martin for your services.
We love this group of People and their company.
Assunta and Martin truly care about their customers and the services they provide. They will go above and beyond to make sure you have all the information about your shipment until it gets to destination on time and unharmed.
They come highly recommended, and anyone would be lucky to have them as their agents.”
“Chris Georgiou”
“Martin took on the heavy lifting of local registrations and ingredient specifications in a challenging and complex market. Basically we outsourced the documentation and customs preparation to him. That the restaurant is open and trading is testament that it all went well.”
"According to Martin Moyano “the Grill’d project has been a different service approach for Clarke Global Logistics which usually manages the shipping aspects of clients’ businesses. This focus on business auditing and international trade advice from inception to delivery has been an interesting and educational new challenge."
“Greg”
“Clarke Global imported a 40 foot container [of recreational paddle boats and parts] for me from Michigan U.S. This was my first overseas purchase and it could not have been easier, Martin and Assunta organised everything and I did very little.
My emails were responded to from Martin and Assunta so fast that I thought they were working 24 hours a day.
I will use Clarke Global again and would recommend them to you.”
“Victoria McKeown”
“After using tricky flights of stairs, the delivery teams put the heavy furniture shipment from Bali safely in place and took the rubbish away. The Sydney team arranged a lifter for the windows, four trucks for the wharf and basically worked all day, unpacking!”
“Alan Clarke”
“Initially the plan was to ship the car [Landcruiser] back from Los Angeles to Fremantle after completing World Motor Challenge. We contacted three shipping organisations, Clarke Global being one of them.
The Landcruiser arrived in Fremantle unscathed. Australian Customs charged approximately $325 to give it a steam clean (which was in Martin’s quote as a Provisional Item), everything else was covered in the quote!
To say my wife Lynn and I are happy with Clarke Global’s service is an understatement.”
“Damien Coke”
“I searched for a while in Australia to find a shipper that was even interested in shipping my bike to the middle east, particularly as I wanted to send it by air. I finally came across Clarke Global, who turned out to be great. Importantly, as I was transporting by air, they use airlines that designate bikes as Non-DG or ‘non-dangerous goods’, which pretty much halved the price from the other quotes I got.
I was stoked with Clarke Global performance and professionalism – I’d definitely use them again.”
“Tom and Bashar”
“My partner and I decided to import a caravan recently from the UK. Finding a local agent to facilitate the process can be a daunting task.
The team at Clarke Global were very professional, the quote was clear and itemised and the communication was brilliant. We were kept informed throughout the whole process and we received our caravan on time and without any hassles or complications.
Thank you very much Clarke Global team and especially Assunta and Martin for your assistance. It was a pleasure dealing with you and I would definitely be recommending your services to anyone that asks.”
“Denis Pickwell”
“I recently imported a caravan from the UK and asked if they could recommend a customs agent. Clarke Global was nominated.
They kept me informed as to the ship movements and estimated arrival date. They replied promptly to all my queries and arranged for the unpacking of the caravan from its container, inspection by Dept. of Agriculture, Customs clearance and port handling.
The caravan was in excellent condition. I can recommend their service and would use them again should I have need of a Customs Agent.”
“David and Helen”
“Thanks Martin for your assistance in the speedy delivery of our Caravan. A special thanks to Assunta for her courteous and efficient manner in which she helped us with a few small problems we had. Once again thankyou … I will have no hesitation in recommending your company to anyone wishing to import and in need of a Customs Agent.”
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